Versant, Mountainside town homes are located in Canmore AB. They were looking for a soft sell approach to advertising and promotion. The campaign developed multiple components with dynamic and sophisticated design to attract potential homeowners and raise sales.
This campaign was built through various direct mail pieces, a gourmet mountain living website and magazines which were distributed at local wine stores, cafe´s and high end restaurants in Canmore and Calgary.
Photography by Philip Dykes and Jean Perron
Copywriting by Mel Woytiuk
Designed at Chase.